(Creative Director)
EXPERIENCE
FRONTIER (June 2019 ➝)
The Beyond Collective is a micro-network of specialist agencies, unified around the common goal of helping clients grow their brands in the age of the audience. I was brought in to pivot their fledgling Strategic group; Frontier into a full branding offer. In just a year, with the help of design thinking – including multiple mid & senior designers hires we’ve ensnared multiple Amazon projects and become a trusted partner to an number of Boot’s owned beauty, health & well-being brands.
Role
Creative Director
Selected Clients
Soap&Glory (Boots) (EU)
Liz Earle (Boots) (EU)
Botanics (Boots) (EU)
Amazon Fresh (EU)
Iris & Lilly (Amazon–Global)
Meraki (Amazon–Global)
Subway (UK & RI)
Change Please (UK)
1Gen Wind Tech (UK)
EACH LONDON (June 2015 ➝ June 2019)
Set up by a purposely diverse team of creatives and friends intent on applying their varied backgrounds, talents and skill-sets to make the most interesting results possible. We have built EACH into a popular design and brand development agency attracting innovative, energetic and ambitious clients and talent alike. Working globally across a broad range of sectors, EACH has built a reputation in elevated, highly differentiated output.
Role
Creative Director
& Co-founding partner
Selected Clients
@aroma (Japan)
At The Table Group (UK)
Barbican (UK)
BBC Studios (UK)
Be Heard Media Group (UK)
Bollare PR (USA)
Butong Concrete (Sweden)
Breguet (Switzerland)
The Cultivist (UK)
Crowdstrike (USA)
De Beers jewellery (UK)
Grown Tonics (UK & USA)
Keepcool Bags (USA)
Mokxa Coffee Roasters (France)
Ridgeview Wine estate (UK)
RIBA (Royal Institute of British Architects) (UK)
Ullac Denim (Finland)
Vaara Activewear (UK & Russia)
EACH LONDON
Set up by a purposely diverse team of creatives and friends intent on applying their varied backgrounds, talents and skill-sets to make the most interesting results possible. We have built EACH into a popular design and brand development agency attracting innovative, energetic and ambitious clients and talent alike. Working globally across a broad range of sectors, EACH has built a reputation in elevated, highly differentiated output.
⬤ View Case Studies
Selected Clients
@aroma (Japan)
At The Table Group (UK)
Barbican (UK)
BBC Studios (UK)
Be Heard Media Group (UK)
Bollare PR (USA)
Butong Concrete (Sweden)
Breguet (Switzerland)
The Cultivist (UK)
Crowdstrike (USA)
De Beers jewellery (UK)
Grown Tonics (UK & USA)
Keepcool Bags (USA)
Mokxa Coffee Roasters (France)
Ridgeview Wine estate (UK)
RIBA (Royal Institute of British Architects) (UK)
Ullac Denim (Finland)
Vaara Activewear (UK & Russia)
Role
Creative Director
& Co-founding partner
June 2015– June 2019
MOTHER DESIGN
Reporting directly to Mother New York partner Michael Ian Kaye, I joined Mother London when its design offer was in its infancy. My role was to creatively position Mother Design as a lauded design and brand offering set adjacent to the main agency with it’s own P&L. We would enjoy the benefits of access to the very best writers, strategists, producers and building greater design capacity around the high profile clients the main agency was already servicing. This enabled us to solidify a team, hiring key roles – and eventually attracting and retaining new clients of our own volition.
Role
Design Director
August 2012 – June 2015
Selected Clients
Aedas (Hong Kong)
Axe – Unilever (UK)
Link REIT (Hong Kong)
Zaha Hadid Architects (UK)
Barbican (UK)
Boots (UK)
Champney’s Health Spa (UK)
Elton John Aids foundation (UK)
Green & Blacks – Mondelez (UK)
Gucci (UK)
Pimm’s – Diageo group (UK)
Smirnoff – Diageo group (UK)
Principal Hotels – Starwood (UK)
Plenish (UK)
BIBLIOTHÈQUE
Bibliothèque is an independent AGI accredited and multi-award winning design consultancy based in London. Reporting direct to partners Mason Wells, Tim Beard and Jonathan Jeffrey – I was their first employee. The business grew and I went on the journey with it – observing their conceptually driven approach and fastidious care and craft to every detail which I have carried through the rest of my career.
Role
Senior Designer
July 2006 – August 2012
Selected Clients
Adidas (UK)
Allude Cashmere (Germany)
British Council (UK)
Capco (Capital & Counties) (UK)
D&AD (UK)
Design Council (UK)
Design Museum (UK)
Electrolux (UK)
Google (UK)
Laurence King (UK)
Nike (USA)
Science Museum (UK)
Tate (UK)
V&A (UK)
Vitra (UK)
Vitsoe (UK)
Virgin Atlantic (UK)